How Google Detects Invalid
Clicks - A Must Know For AdSense Publisher
A lot of Google AdSense publishers are banned
from the Google AdSense program for invalid
clicks. Some of these Google AdSense publishers
manage to get their AdSense account reinstated.
However, majority of them failed to do so. As a
result, they are banned from the Google AdSense
program.
Google does not reveal any specific details
about invalid clicks in order to protect their
proprietary clicks fraud detection technology.
Hence, you would not know who is generating
these clicks on your site or where these clicks
come from.
If you are not getting any details of the
invalid clicks from the termination letter, it
may be a good idea to learn how Google defines
these clicks and ways to detect them.
Google defines invalid clicks as:
? Manual clicks intended to increase publisher?s
advertising
? Clicks by automated tools, robots, or other
deceptive software.
So how does Google detect these clicks and how
would they know which clicks are invalid? Google
AdSense team uses three powerful tools to detect
invalid clicks:
? Detection and Filtering Tool: Each click on an
AdSense ad is monitored by Google system. Google
will record the IP of each click, the time of
the click, duplicate clicks and various click
patterns. Google will use these factors and
filter out potential invalid clicks.
? Advanced Monitoring Tool: Google uses its
proprietary software to monitor clicks fraud
activity. They are constantly working to improve
their technology.
? The Google Team: In addition, Google has a
team that uses specialized tools and techniques
to examine individual case of clicks fraud. When
Google system detects potentially invalid
clicks, a member of this team will examines the
affected account.
Despite the effort that Google put in to improve
their clicks fraud detection technology, there
are few innocent publishers whose AdSense
account has been suspended or banned temporarily
for different reasons. For example, a sudden
spike in your AdSense earnings would probably
raise the red flag in their system and cause
your AdSense account to be suspended. If your
AdSense account is suspended for invalid clicks
which you did not commit, Google provides you a
way to make your appeal:
http://www.google.com/support/adsense/bin/request.py?contact=invalid_clicks_appeal
A Piece of Advice
When you are making your appeal via email, you
should stay calm and plan the right strategy.
You should be patient when dealing with Google
and most importantly you should be polite when
communicating with them. You may take initiative
to provide them with all the documents they
need.
Source: Free Articles
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Start Making Money With AdSense Now. A Complete
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