Implementing Adsense on your
website by Rajeev Guglani
Adsense is vital part of Google marketing. This
allows webmasters to put content relevant
advertisements on their websites. If a visitor
clicks one of the adsense ads served to the
website, the owner is credited for referral.
There are certain guidelines that should be
followed white creating adsense on a webpage.
Through adsense you can place ad blocks on your
webpage. Threre are different opinions about
where these adblocks should be placed. Well, the
correct placement is to make them blend with the
rest of website so that visitors can could find
it as useful as content. Mixing these ad blocks
with the content should create a natural flow
throughout the page. It requires a proper
positioning with great care. Generally three ad
blocs can be created on web page. The basic aim
is to get the visitors click, so position the
ads accordingly. The question that arises is
where the user clicks. Well it's said that the
most user clicks on the top left of the page.
You can add borders, colors and links etc to ads
to make it pop out on the page, the main
consideration is what your visitors are
searching for when they come to your site. When
visitors are looking for some information or
solution to a problem, they would go through the
content and click on the link assisting in
providing them the information. If they visit
site for product shopping then its better to
have your ads stand out. So when you are
building your web pages, you should always keep
the visitors in mind.
It's generally believed that horizontal ads
receive more clicks than the vertical ads. As
person is used to read horizontally, so they are
more likely to get attracted in this layout. So
large rectangular ads that read more
horizontally have been proved to get more
clicks. Ads which are placed above the page
footer, below the navigation at the top of the
page and on the top left hand side of the page
generally get the great click through than the
others. The place which is near the middle and
above the main content is also considered as
good to put your ad blocks.
In case you have created three ad blocs on your
page and you want to create more without
breaking any adsense rule, you can add Google
link units in this case. They are great way to
place ads that look like as if they are natural
part of site navigation menu but when they are
clicked on they take you to a page or targeted
ads that are related to your website topic. So
you need a lot of thinking while designing the
layout of your webpage. Look at other sites and
see where they have placed the ads. You can get
some ides surfing other sites.
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